The Second Hand Effect
Every day millions of people buy and sell used items on Schibsted’s marketplaces around the world. Every time someone participates in secondhand trade it is an engagement for our common future. We call it the Second Hand Effect.
Thanks to a unique report with data from ten of Schibsted’s marketplaces we can convert the environmental benefit from our users’ trade into numbers. These sites engage millions of users each month – and the result is astonishing. When summarizing the potential effect from secondhand trade during 2017 at Vibbo in Spain, Leboncoin in France, Subito in Italy, Jófogás in Hungary, Blocket in Sweden, Finn in Norway, Tori in Finland, Avito in Morocco, OLX in Brazil and Segundamano in Mexico it adds up to 21.5 million tons greenhouse gases and 1.2 million tonnes plastic!
This means that our users are potentially saving 21.5 million tons greenhouse gases and 1.2 million tonnes plastic during one year.
What do these figures mean?
This huge amount of greenhouse gas and plastic is equivalent to 25 million passengers flying to and from Paris to New York, the production of 169 billion plastic bags, or no traffic in Oslo for 43 years.
But the Second Hand Effect is much more than just numbers. For many people it’s a social movement and a way of life. It means meeting new people, embracing a passion and being part of a community, trading things from one hand to another. It is an individual choice to live a more sustainable life.
Whether our users’ motivation is taking part in this movement, saving money or a passion for vintage clothing or furniture, the impact is the same; reuse contributes to reducing the environmental footprint. This makes them all environmental heroes. A choice to trade secondhand is an action that actually makes a difference.
That’s what the Second Hand Effect is all about.
In December 2015 the climate challenges was recognized by world leaders and at the COP21 meeting in Paris, a much needed global agreement to keep the global temperature rise to no more than two degrees was signed. The main effort to slow down the current pace of global warming is to minimize the emissions of greenhouse gases. Each country has defined national environmental goals to be able to reach this global target, with actions for businesses, states and the population. The populations’ actions are often connected to our consumption and behaviors.
One way of contributing is by trading secondhand.
Schibsted has marketplaces for secondhand shopping in 22 countries around the world for secondhand shopping – imagine the impact from all of our users. Together we are creating a huge global Second Hand Effect.
Read all about the Second Hand Effect at: secondhandeffect.schibsted.com