The Second Hand Effect
Every day millions of people are buying and selling reused things on Schibsted’s marketplaces around the world. Secondhand trade is great for making bargains but it also contributes to the reducing our environmental footprint. Every time someone participates in secondhand trade it is a sign of care for our common future.
We call it the Second Hand Effect.
Thanks to a unique report with data from five of our major marketplaces we are able to convert the environmental benefit from our users trade into numbers. The result is astonishing and hard to grasp.
When summarizing the potential effect from secondhand trade during 2015 at Leboncoin in France, Blocket in Sweden, Vibbo in Spain, Finn in Norway and Subito in Italy, it adds up to 12.5 million tons CO2e! This means that our users at these sites are potentially saving 12.5 million tons carbon dioxide during one year. This huge amount of greenhouse gas is the equivalent of flying an Airbus 380 around the globe 1,100 times. Or putting a total standstill of the traffic in Paris for three years and four months.
To calculate the climate savings we have collaborated with IVL The Swedish Environmental Research Institute. IVL has used sales statistics from the marketplaces, as well as customer surveys and information about energy consumption in the operation from the site’s office and its server rooms. The method behind the calculation is based on the assumption that each sold used product replaces the production of a new, equivalent one including the waste management of the product. By analyzing products sold on the sites, IVL have extracted climate data that has been recalculated into their equivalents in kilograms of carbon dioxide.
But the Second Hand Effect is more than just numbers. For many people it’s a social movement and a way of life. It means meeting new people, embracing a passion and being part of a community, trading things from one hand to another. It is an individual choice to live a more sustainable life.
Whether our users’ motivation is taking part in this movement, saving money or a passion for vintage clothing or furniture, the impact is the same; reuse contributes to reducing the environmental footprint. This makes them all environmental heroes. A choice to trade secondhand is an action that actually makes a difference.
That’s what the Second Hand Effect is all about.
In December 2015 the climate challenges was recognized by world leaders and at the COP21 meeting in Paris, a much needed global agreement to keep the global temperature rise to no more than two degrees was signed. The main effort to slow down the current pace of global warming is to minimize the emissions of greenhouse gases. Each country has defined national environmental goals to be able to reach this global target, with actions for businesses, states and the population. The populations’ actions are often connected to our consumption and behaviors.
One way of contributing is by trading secondhand.
So far we have calculated the potential carbon reduction from five different marketplaces. Schibsted has more than 30 sites around the world for secondhand shopping – imagine the impact from all of our users. Together we are creating a huge global Second Hand Effect.
Read all about the Second Hand Effect at: secondhandeffect.schibsted.com