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Privacy – the era of online identity

The era of online anonymity has given way to the era of online identity. With Schibsted’s strategic focus on technology and advanced data analytics, we aim to create insights that benefit our users. This also implies a stronger focus on privacy protection. Based on our value of integrity, our aim is to be fully transparent and in compliance with privacy regulations.

With Schibsted’s strategic focus on technology and advanced data analytics, we aim to create insights from our data that benefit our users through improved and more relevant products and a unique user experience, from great content recommendations to convenient payment systems and seamless cross-device experiences.

Today, every online activity leaves a data trail providing companies with sufficient information to create digital identities. We strongly believe that services that are tailored to the individual user represent the future, and we see the same trend internationally in both editorial content and advertising.

For Schibsted, the opportunities represented by the digital transformation and increased insight also imply a stronger focus on privacy protection. Based on our value of integrity, we are highly committed to transparency and to compliance with privacy legislation. To underline this commitment, the Group appointed a Group Privacy Officer in 2013. The Group Privacy Officer conducts close and proactive dialog with the Norwegian Data Protection Authority to ensure that our activities comply with privacy regulations. In addition, the Group participates in the annual CSR Media Conference and in the UK-based Media CSR Forum, where privacy protection in the media sector has been high on the agenda.

In 2014 the Group issued its privacy mission statement and initiated a Privacy Program based on this statement. Our privacy mission statement reads as follows:

”Data and information about our users and employees are essential to Schibsted Media Group’s strategy for product development and growth. Our privacy commitments shall enable us to utilize data to create value for individuals, partners and the Group within the constraints set by the law and accepted privacy principles such as transparency, security and individual choice.”

We have already completed several activities under our privacy program: new user terms and conditions and privacy policies have been issued in Norway and Sweden. Various data mapping and internal control activities have been completed in selected business units in Norway to ensure our personal data handling is appropriate.

In 2015, Schibsted issued a new group data policy prohibiting advertisers and third parties from processing personal data without the user’s explicit consent and heavily restricting anonymous segmenting, profiling, and tracking on Schibsted sites, starting with Norway and Sweden. In April 2015, our Group Privacy Policy was issued, which defines key data protection and privacy principles and applies to all Schibsted subsidiaries and employees. Right before summer 2015, four principles to guide product development in Schibsted Media Group were identified based on extensive research on users’ privacy needs.