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Our mission and values

We believe that the secret to our users’ engagement lies in truly understanding their future needs. This means that we need to know what kind of tools and services people really want and need to make their life easier. We express these ambitions in our mission and our vision.

What are the users’ drivers when visiting our marketplaces? How do they change behaviour in a mobile setting? How and when do they want to consume news and opinions? What kind of smart services will make their lives easier? How and when do they want to interact with us?

We need to adress all these questions continiously, with innovative and new ideas.

We have the same approach towards companies that advertise 
in our media houses and other channels, and who partner with us in other ways, we want to empower them through our products and services. To really do this we need to embrace and understand their challenges and strive to offer them flexible solutions.

We express these ambitions in our mission, “Empowering people in their daily life”, and vision, “Shaping the media of tomorrow. Today”. This guides everything we do from our R&D, to new business ventures, recruitment policy and running our everyday business. We also rely on our core values – four statements that guide us on a daily basis:

WE HAVE INTEGRITY Our company is based on a long tradition of independent news, information and transparent marketplaces. Trustworthiness and quality are absolutely essential – people must be able to trust all our products and services.

WE ARE INNOVATIVE We embrace innovation, it’s in our core. We always put users’ needs first –
 we go the extra mile. Innovation can be anything from a brilliant new concept to a minor – but no less important – improvement in how we do things.

WE ARE A TEAM We believe in a friendly and open attitude. We also believe in the strength of people and competencies coming together to achieve something great. The companies in our group can reach far better results together than alone.

WE ARE HERE TO WIN We must always strive to be better than our competitors at understanding our customers and markets – that’s the key to our continued success. We want to win the hearts of our users.