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Digitally empowered consumers

There is a shift in power going on, from companies to consumers. Digital services that enable people to compare offers and prices in a simple way, have dramatically increased price transparency in several markets. Together with the users, sites like Lendo, Compricer, Penger, Kundkraft and Prisjakt have changed the rules.

During the last 10 years, Schibsted has constantly and methodically searched for and nourished start up companies and promising entrepreneurs. The goal is to find digital ideas that solve everyday problems in a new way. This is of course a business model, aiming to be profitable.

But in many ways these services have changed the rules in consumers’ markets, where offers and products easily can be compared with competitors online.

You might even call it a democratic movement where those who want to be competitive have to adapt and develop to serve the customer. Terms, price, quality – it´s all out there to be scrutinised.

Our digital services help consumers compare offers and prices on a range of markets. From loans and insurances to all kinds of products like TVs or cars.

  •, is the leading marketplace for consumer loans in Sweden and Norway, and has recently expanded to Finland. The customers can obtain loan offers from multiple banks simultaneously and then choose the one that suits them best. The service is free of charge for customers and is paid for by the partner banks.
  • and help its users to find better deals for their personal finance by allowing them to compare the price of several services. The sites enable users to save both time and money by comparing prices and terms of loans, insurances, savings accounts, broadband and mobile telephony – to mention some.
  • is one of Sweden’s largest information and comparison sites. Prisjakt offers consumers to find the right product at the lowest price across several categories ranging from bicycle helmets to surround systems.
  • allows their users to obtain low electricity prices in a simple way. makes sure that its members’ contract is automatically renegotiated so they always know they have the best possible electricity price.

At Schibsted we speak of digitally empowered consumers. This is what we mean. The digital services are tools that enable users to make informed decisions that affect their personal finances and help them getting control of some of all the choices you have to make in every day life.